Coca-Cola
NATIONAL STREET LEVEL TAKEOVER.
We hit the streets and pounded the pavement with the COKE ENERGY team as they distributed 90,000 cans of the drink in one day. A humongous one day national takeover had us pounding the streets catching it all. From Vancuver to Montreal teams were out on the most tiring day of the year, daylight saving!
FROM COAST TO COAST COCA COLA ENERGY WAS LAUNCHED IN STYLE.
At 5pm at the height of the rush hour peak a nationally choreographed sampling campaign was executed, commuters were given the extra boost they needed to make it home.
