NIKE
FOOTLOCKER HOUSE OF HOOPS & NIKE
The Giannis “Coming to America” launch in Toronto. We worked with Footlocker Canada and House of Hoops to bring the movie themed shoe launch to life. A custom NYC taxi cab with carrying cases matching the one from the film was created. We filmed and photographed content for a social media scavenger hunt launching on Instagram stories.
A SECRET LAUNCH EXCLUSIVE FOR FOOTLOCKER SOCIAL FOLLOWERS.
The launch came to life and contestants/winners had an experience to remember. They received the royal treatment and were treated like Kings and Queens. Contestants were able to show off by posting it all on their social media for friends and followers to watch!
